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Engage

Reach them where they actually reply

The official WhatsApp Business API, from your own number, with Meta's rules handled for you.

Proof Points

  • Official Meta WhatsApp Cloud API, Graph v25.0
  • Embedded signup — onboard your own WABA inside Leadey
  • 24-hour customer-service window enforced
  • Approved-template fallback with variables
  • Replies threaded with SMS in one conversation per number
  • Available as a campaign step and a workflow node
  • Business token encrypted at rest

How It Works

  1. Connect your WhatsApp Business Account through Meta's embedded signup
  2. Message a lead — freeform inside the window, template outside it
  3. Replies land in the unified inbox and on the lead

Benefits

Your number, your business account

This is the real WhatsApp Business API through Meta, not an unofficial bridge that risks your number being banned. You keep ownership of the account.

The 24-hour rule, enforced properly

Meta only allows freeform messages inside a 24-hour window opened by the contact's last inbound message. Outside it, you need an approved template. Leadey knows which situation you're in and shows you the right composer — freeform when you can, your approved templates when you can't.

Templates pulled from your own account

The template picker reads live from your WhatsApp Business Account, with variable fields, so you're always choosing from what Meta has actually approved.

Frequently asked questions

Do I need my own WhatsApp Business Account?

Yes, and you keep it. Leadey walks you through creating one during setup.

Why can't I always send freeform text?

That's Meta's rule, not ours. Outside a 24-hour window from the contact's last message, only approved templates are permitted.

How do I get a template approved?

Through Meta Business Manager. Approved templates appear in Leadey automatically.

Related Features

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Text them. They actually read it.

Two-way SMS from your own numbers, threaded onto the lead, with landline detection so you don't waste the send.

Convert

Every channel. One inbox.

Email, SMS, WhatsApp, LinkedIn DMs, missed calls and reminders — in one place, scoped so reps see only what's theirs.

Engage

No lead ever goes cold

Multi-step sequences across calls, email, SMS, WhatsApp and LinkedIn, with the audience and the sending accounts in one place.

Explore