Compliance that isn't an afterthought

DNC follows the person

Flag someone once and every campaign they appear in respects it. Most CRMs flag the row — so the same human in a second campaign gets called anyway. Leadey resolves people to a canonical identity, so the flag travels with them.

Suppression closes the loop

Unsubscribe, "stop", a hard bounce or a spam complaint all suppress the address and exit that lead from any running sequence. Suppressing without exiting is how people keep getting emails after unsubscribing.

Identity done carefully

People are matched on LinkedIn profile, then personal email, then phone or role-address combined with strict name matching. Shared inboxes like info@ and sales@ are never treated as someone's identity — thirty of them are explicitly blocklisted.

Numbers with paperwork

Regulatory bundles with company registration, verified address and an authorised representative, submitted and tracked.