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Start leads in a workflow

Enrol existing leads, with a dry run before anything is sent.

Updated 23 September 2026

From the workflow

Click Start leads. Leadey shows a dry run first: how many leads match, how many are already in the workflow, how many are missing data it needs, and how many will start. It also estimates how many sending days it will take. Then click Start.

Leads who’ve already been through the workflow are left out unless you tick the option to re-enrol them.

From a campaign’s lead table

Select leads and click Run workflow, or use Run workflow · N to start everyone matching your filters.

Note. You can only start leads in an Active workflow.
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