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Leadey vs Apollo

Apollo is a strong data platform with one of the largest B2B databases. Leadey gives you built-in data plus a power dialer on every plan, SMS and WhatsApp steps, automated LinkedIn and a full pipeline, at one price per seat.

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vs Apollo vs Close vs HubSpot vs Attio vs Pipedrive vs Salesforce vs 4-tool stack vs Outreach / Salesloft vs Standalone dialers
At a glance
Leadey
Apollo
Best for
Teams that find, reach and call leads from one place
Data-first prospecting and email teams
Pricing model
Per seat, plus a shared credit wallet
Per seat, plus credits
Starting price
£49 / seat / month, or £40.83 billed annually
≈ £36.91 / seat / month billed annually (Basic)
Lead data
Built-in search and enrichment
240M+ contact database
Channels
Email, LinkedIn, SMS, WhatsApp and calls
Email; LinkedIn as manual tasks
Power dialer
Included, with recording and AI summaries on Growth
Advanced Dialer add-on, ≈ £89.64 / team / month
Unified inbox
Every channel in one inbox
Inbox for email replies
Workflows
Visual workflow builder
Workflows, 5 to 500 by plan
Pipeline
Deals, stages and weighted pipeline
Deal management
AI assistant / MCP
Leadey MCP on every plan
Official MCP server
Included Paid add-on or separate tool Not available Prices from official pricing pages, checked 23 Sep 2026
The honest version

Where Apollo is strong, and where we’re different.

Where Apollo is strong

Apollo has one of the biggest B2B databases, over 240 million contacts and 30 million companies, with mature email sequencing, a free plan and an official MCP server for Claude and ChatGPT.

240M+ contacts and 30M companies built in
Mature email sequencing with A/Z testing
Parallel dialing (up to 5 lines) with the Advanced Dialer add-on
Where Leadey is different
A power dialer on every plan, with no team add-on to buy
SMS and WhatsApp steps in the same sequence as email
LinkedIn connection requests and messages sent for you, not left as manual tasks
Calls recorded, transcribed and summarised by AI on Growth
Credits that stay in your wallet instead of expiring each billing cycle
Which one fits

Pick the right tool for your team.

Choose
Apollo if…
Database size matters more to you than anything else
Your motion is mostly email
You want parallel dialing across several lines
You want a free plan to start
Choose
Leadey if…
Your reps call, email and message from one screen
SMS and WhatsApp matter to your buyers
You want LinkedIn steps that run on their own
You want a real pipeline without a separate CRM
Cost comparison

What a 10-rep team really pays.

Apollo Professional with the Advanced Dialer, which it needs for power dialing, against Leadey Growth. Both billed annually.

Team size10 reps
Currency

List prices per month, billed annually, excluding tax and usage such as calling minutes and extra credits. Prices from official pricing pages, checked 23 Sep 2026. “≈” marks a price converted at £1 = $1.3276 (ECB reference rate, 23 Sep 2026).

Sources:Apollo pricingApollo power and parallel dialingApollo MCP
Apollo stack
Apollo ProfessionalData, sequences, call recording and AI insights≈ £59.51 × 10
Apollo Advanced DialerAdd-on needed for power dialing≈ £89.64 / team
Not included, even with these tools: SMS and WhatsApp steps · Automated LinkedIn steps
Per month£685
Leadey Growth
Leadey GrowthData, every channel, dialer, inbox, pipeline£57.50 × 10
Leadey MCPClaude, ChatGPT, any MCP clientIncluded
Per month£575
Save £110 a month · £1,316 a year
Switching

Move from Apollo in an afternoon.

015 minutes
Export from Apollo
Download your contacts and companies from Apollo as CSV files. Nothing changes on their side.
0210 minutes
Map your columns
Leadey matches each column to a lead field, or to a custom field you can create as you map. Review before anything is saved.
03A few minutes
Import without duplicates
Leads are matched on email, phone and LinkedIn URL across your whole workspace, so no one is added twice.
04Same day
Go live
Connect your mailboxes, LinkedIn and phone numbers, invite the team and launch your first campaign.
What comes across Contacts and companies Emails and phone numbers LinkedIn URLs and job titles Custom fields Notes Company-only lists
FAQ

Leadey vs Apollo, answered.

All comparisons

No. Apollo’s database is larger. Leadey finds and verifies emails and mobile numbers when you reveal them, and only charges credits when it finds one.

Switch to Leadey. Keep your history.

We’ll help you move your data, and your team can be calling on day one.

Switch to Leadey
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