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Create an opportunity

Turn a lead into a deal on your pipeline.

Updated 23 September 2026

Opportunities are created from a lead, so every deal keeps its full history.

  1. 1
    Start from the lead
    On the lead’s page, go to Opportunities and click Convert to opportunity. Or, in a campaign’s lead table, choose Convert to Opportunity from the row’s menu.
  2. 2
    Fill in the deal
    Choose the pipeline and stage, and enter the amount, how it’s billed, and the expected close date.
  3. 3
    Add people and notes
    Pick the owner (you by default) and an optional contact, and add notes.

The lead stays in its campaign. Converting just adds a deal.

The board

Open Opportunities to see your deals as a Board or List. Drag cards between stages, switch pipelines with the tabs, filter by owner, and turn on Needs attention to see deals that need a nudge.

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Create an opportunity | Leadey Help